About

Nova Fitness Equipment specializes in fitness, sports performance, & rehabilitation equipment and has been servicing Nebraska, Iowa, South Dakota, North Dakota and the surrounding area for over 30 years.

We are locally and family owned. We take pride in our ability to offer the finest products to meet our customer’s health, rehabilitation and fitness needs. We are committed to the community and are proud to be involved with many local organizations.

Our long-standing and proven track record with our customers and extraordinary product knowledge has helped us become the leading service provider in our area for brands such as Cybex, Matrix, FreeMotion, NuStep, Schwinn, Star Trac, SciFit, StairMaster, Spirit and many more.

Our consistency, professionalism and dedication to our customers set us apart from our competitors. We provide timely, efficient, thorough and unparalleled service to our customers and we would like the opportunity to provide our industry leading service and manufacturers to you.

We believe that we could be an invaluable asset to you, for both equipment and service needs. We will provide you with industry leading equipment and an outstanding customer experience, as well as the ability to respond your needs in a timely manner. We have the resources to meet the demands of your fitness, rehabilitation and athletic needs.

Our Service department is like no other. By having our service manager here each day taking calls, we will get you the service you need within the quickest time possible. You will not talk to a machine, but rather to an actual qualified person that knows what they are talking about.

Testimonials

“The Columbus YMCA has had a relationship with Nova for over 15 years and we have had Nova servicing our machines now for 10 years. We have always been happy with the service and enjoyed the people that work for Nova. We know that if we have any complaints, Nova will do their best to take care of us!”

-Jennifer Brownlow,
Columbus Family YMCA, Columbus NE
“Nova Fitness has been a wonderful resource for The Center, especially as we worked through a major capital project including the addition of new machines. They provided recommendations, training, and support, and changed out a machine that was not the best fit for our client base. Jamie, our Nova Sales Manager, is a familiar face at The Center, checking in on equipment, doing hands-on maintenance, assisting with special events…even baking pies for our Thanksgiving fundraiser! She definitely goes far beyond the normal expectations of customer service, truly working with us to make sure we have what we need. We could not be more pleased with our relationship with Nova and feel fortunate to have them as our primary fitness center provider.”

-Cati DeMasi,
The Center in Council Bluffs, Iowa
“When we began the planning process of building our Medically Oriented Gyms, I knew that Nova Fitness Equipment was going to be a great resource. They have not only a vast array of equipment, but their employees have a detailed knowledge of the many equipment options. They knew how to make recommendations that would fit into our budget and there were never any high-pressure sales pitches. During the entire process they were easy to work with and their service department is the perfect complement to their sales department. I know any future fitness equipment needs will be filled through Nova.”

-Josh Lander,
Burgess Health Center in Onawa, Iowa.
“This YMCA is a building, but it’s the people inside the building that make it happen. The tools that Nova offers are obviously the equipment, but the biggest tool they have is the people…Anybody can have equipment, but it’s the customer service, the follow through, the ownership. That’s what makes the difference. That’s where it’s won and lost at, and that’s where Nova’s won.”

-Nick Zimmer,
Montgomery County Family YMCA in Red Oak, Iowa.

Recent News

The Hastings YMCA Has a Brand New Look!

Check out the new fresh look at the Hastings YMCA with all new strength and cardio equipment!

Pillars of the Weight Room - Part 2 of The Weight Room Architect Series by Dave King

The pillars of any weight room are the Olympic lifting stations that have their origins at the University of Nebraska. Benefits of a power rack are safety, easy adjustability and versatile in the number of movements that can be performed. The original concept was created at the University of Nebraska and called a “Husker Rack”…

Crossfit Athlete Uses Matrix Krankcycle to Rehab from Surgery

After Crossfit competitor Sheila Barden had surgery to repair her rotator cuff and AC joint, she's using the Matrix Krancycle to build strength and recover. To find out more about this amazing equipment, please contact us at Nova today! Matrix Krankcycle in Action

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